Lena Herrmann is a 25-year-old fashion lover, based in the UK. The blog was founded 2011 as a way to share her photographs and creativity, but the content changed quite quickly towards fashion and lifestyle. Growing up with a mother that worked in the fashion industry, her passion for fashion was there from an early age. Being able to do what she loves and work with some well known brands is pursuing her passion and makes every day exciting. For inquiries and any collaboration requests, please contact: