Written by Lena, 25 year old fashion lover, currently living near Zurich, Switzerland. The blog was founded in 2011 as a way to share her photographs and inspiration, but the content developed quite quickly into fashion and lifestyle since people were even more interested in her daily life and the outfits that she was wearing. Growing up with a mother that worked in the fashion industry, her passion for fashion was there from an early age, that’s why she decided to start her own little adventure in the blogger universe. Being able to do what she loves, inspire others and work with some well known brands such as Citizens of Humanity, All Saints, Anine Bing, Marc O Polo, Liebeskind Berlin, Bobbi Brown, Rosefield Watches and many more is pursuing her passion.
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